LENMED AIR 2019.pdf

Delivering on our strategy OUR VALUE CREATION STRATEGY Our strategy is to continually refine the Lenmed reputation as an affordable and quality alternative to South Africa’s ‘big three’ healthcare brands. With over 30 years in tough African markets, proven resilience and a sound balance sheet, Lenmed intends emerging as a prime contender in the swiftly changing healthcare sector. Our development strategy encompasses acquiring, developing or managing hospitals in underserved communities in Southern Africa. We position hospitals and medical specialities in the gaps between public and private health facilities. In principle, we avoid developing greenfield hospitals or entering mature urban markets, unless for especially appropriate opportunities fitting the Lenmed business model. Lenmed is renowned for acquiring and/or managing underperforming assets and returning these to healthy profitability. We will continue creating a strong value proposition for Medical Aid Funders (MAFs) by consistently implementing the Lenmed strategy of driving efficiencies, patient satisfaction and quality going forward. Lenmed continues working to attract quality medical practitioners to our medical facilities. South African regulations require that medical practitioners perform independently of hospitals, whereas in other African countries, hospitals are unimpeded by such regulations and freely employ doctors where it makes sense. Both systems, however, require us to provide state-of-the-art medical andnursing equipment, well-equippedoperating theatres, dedicated nursing teams, top-level ward facilities and efficient administration. STRATEGIC OBJECTIVES BUILD CRITICAL MASS OPERATE EFFICIENTLY GROWAND EXPAND 34 CREATING VALUE IN A SUSTAINABLE MANNER THROUGH OUR STRATEGY