LENMED AIR 2019.pdf

The value of Lenmed’s stakeholders Our social licence to operate depends largely on the quality of our stakeholder relationships and our positive or negative impacts on them. Lenmed’s economic growth is underpinned by the value of our relationships with investors, employees, medical practitioners, patients, suppliers and the broader communities in which we operate. Our approach to community development recognises that our long-term sustainability is linked with that of our communities. We are, therefore, aware of and responsive to the socio-economic challenges faced by the communities surrounding our hospitals. Advertising During 2018, Lenmed implemented its advertising strategy, with a focus on online advertising and communication. This includes social media and the development of a new website, launching mid-2019. Our social media strategy is founded on providing relevant, helpful, easy-to-understand information to the communities we serve and boosting our presence. A robust content plan was initiated, and typical posts include news and updates at our hospitals, health information, lifestyle tips, event information and general feel-good messages. Our marketing team also posts ad-hoc updates. During the year, we saw an 80% increase in followers across our platforms and increased engagement. This plateaued later in the year, with a current steady increase of around 100 followers per month. 49 LENMED ANNUAL INTEGRATED REPORT 2019